02 / Choose your app

The best step challenge app for your company depends on the race.

Compare StepRacers, StepUp, Pacer for Teams, Big Team Challenge and Strive by use case, pricing model and organizer needs.

By StepRacersUpdated 8 min read

The short answer

Shortlist around the event you want to run. StepUp is worth considering for a free group leaderboard; StepRacers for department races with a monthly company plan; Pacer for Teams for varied challenge formats; Big Team Challenge for a virtual-route event; and Strive for an annual, per-employee plan. Test your two finalists with real phones before inviting everyone.

A ten-person walking group and a three-office competition are different jobs. Choosing an app by its longest feature list can leave you paying for tools you never use—or doing manual work you thought the app would handle.

This guide compares five plausible options by organizer needs. We make StepRacers. This is our assessment of fit based on the linked vendors’ published information, checked on 6 October 2026. It is not an independent ranking or a claim that we have run a full employee pilot on every app. We link to each provider so you can verify the details that matter to your event.

Start with the kind of challenge you need.

Company step challenge app shortlist by use case
AppConsider it forPricing approach
StepRacersDepartment races and a visible finish lineMonthly capacity tiers from €99 + VAT; free race for up to 10
StepUpA free private group leaderboardFree, supported by ads and optional ad removal
Pacer for TeamsA wider choice of challenge formatsParticipant-based; get your current event price
Big Team ChallengeA shared virtual walking routeEvent pricing by duration and participant allowance
StriveAn annual employee challenge programPublished rate of $20 per employee per year

The “consider it for” column is an editorial recommendation, not a limit on what each product can do. Pricing models differ. Compare the actual payable total for your dates and headcount, including taxes and any services, before calling one option cheaper.

StepRacers: when you want departments to race.

StepRacers makes the competition visible through race tracks and live leaderboards. Paid company plans include team races with up to 10 teams, a web organizer dashboard, CSV roster upload and email invitations. Employees participate using the free iOS or Android app.

Choose it when: you want a focused company step challenge with team rivalries, a clear monthly price and the option to stop after one paid month. It is a practical shortlist candidate for a department pilot or an office-versus-office race.

Check before buying: the participant tier, your group’s actual step-sync setup and any branding or reporting requirements. Branded leaderboards, managed onboarding and end-of-challenge reporting are things to discuss for a corporate rollout. StepRacers is not a replacement for a full benefits or HR management system.

Current paid tiers are €99/month for up to 25, €249/month for up to 75, €599/month for up to 200 racers, plus VAT. See the full offer and free pilot or calculate your event budget.

StepUp: when a free group leaderboard does the job.

StepUp’s published free offer includes private groups, leaderboards, custom date-range challenges and report exports. Its FAQ says it does not display group-versus-group standings directly; organizers can compare teams using exported reports. The app is supported by ads, with an optional purchase to remove them. Source: StepUp’s product FAQ.

Choose it when: your priority is a free group competition and the organizer is happy with that workflow. A paid app is not automatically necessary just because the participants are coworkers.

Check in your pilot: whether the leaderboard matches your planned scoring. If the event depends on departments racing each other, walk through how you would calculate and share team results before committing to that process.

Pacer for Teams: when you want different challenge formats.

Pacer’s company offering includes step challenges, virtual adventures and broader wellness challenges. Its site describes participant-based pricing without a long-term commitment, and organizer features including custom teams and data export. Source: Pacer for Teams.

Choose it when: your shortlist needs a product you can explore for several types of event. Ask for a walkthrough of the specific format you plan to use first.

Check before buying: your total for the chosen participant count, duration and package using Pacer’s current pricing. We have not listed a fixed rate here because a generic headline would not be a verified quote for your challenge.

Big Team Challenge: when the route is part of the experience.

Big Team Challenge offers a library of virtual routes, an admin area and basic reporting. Its calculator prices an event around its duration and participant allowance; custom routes and advanced reporting can cost extra. Source: Big Team Challenge’s pricing and inclusions.

Choose it when: a shared journey is central to your event, such as moving along a virtual route together. Explore the route experience with your pilot group, rather than judging it from a pricing table alone.

Check before buying: the live quote in your currency, additional-participant charges and whether you want setup help. A six-week event package and a one-month subscription cover different periods; compare like-for-like dates before judging the total.

Strive: when you are budgeting for an annual program.

Strive publishes a company rate of $20 per employee per year. Its group offering includes unlimited challenges and premium app access, with step, distance and other activity challenge types described on its company page. Source: Strive’s employee challenge offer.

Choose it when: you expect to run a continuing program and want to evaluate annual per-employee pricing alongside monthly or event-based plans.

Check before buying: the annual amount due for your roster and how changes to that roster are handled. For a one-off event, evaluate the full annual commitment, even if the equivalent monthly number looks small.

When does paying for a challenge app make sense?

Pay for a workflow you need. A free app can be the right answer when everyone joins one group, one leaderboard is enough and one organizer can comfortably run the event.

A paid option becomes more relevant when you need built-in team competition, organized roster onboarding, a dedicated web dashboard, or an agreed service for a larger rollout. Write those needs down before the demo. “More features” is hard to evaluate; “I need to invite 75 people and show five departments racing” is easy to test.

Also count the work around the software. If your plan depends on an organizer exporting and combining results every day, budget that time. If the workflow takes only a few minutes and your group enjoys it, there may be no reason to change.

Use the same pilot to test your two finalists.

Invite a small group that includes an iPhone user, an Android user, an organizer and someone who has never joined a step challenge. Include a wearable user if wearables matter to your team. Give both apps the same practical test:

  1. Join from the invitation. Can someone complete the flow without a colleague talking them through every screen?
  2. Record and sync a normal day. Check what appears, when it updates, and what participants must open or approve.
  3. Rehearse the team structure. Does the app show the individual or department result you want to celebrate?
  4. Try organizer tasks. Invite a late participant, find the standings and locate help.
  5. Walk through the finish. Check the results you will have, their visibility, and your renewal or cancellation decision.

Record the friction, not just whether a feature exists. Two products can both have “invitations” while asking employees to do very different things. Our company challenge launch guide gives you the schedule and messages to use once you have chosen.

Questions to settle before choosing

What is the best free step challenge app for a workplace?

It depends on the event. StepUp is a useful option to evaluate for a free group leaderboard and date-based challenge. StepRacers offers a free private race for up to 10 people to test its employee experience. Compare the scoring and organizer workflow you actually need before choosing.

Does every employee need the same wearable?

Do not assume they do—or that every integration works the same way. Check each provider’s current supported devices and test the actual phones and wearables in your group. StepRacers participants can use iOS or Android; a Fitbit is not required.

Should we choose a full wellness platform instead?

If your requirements extend into benefits administration, clinical services or other HR workflows, evaluate those requirements separately. A focused step challenge app may still handle your event, but it should not be purchased on the assumption that it supplies a complete wellness program.

Vendor features and prices can change. Sources are linked beside the relevant claims; no unsupported feature is marked as absent simply because a vendor page did not mention it.

Your next step

Take it for a test race.

Invite up to 10 people to a free private race. Try the employee experience on your team’s phones, then choose a company plan when you’re ready.

Free race: no card and no time limit. Need a larger rollout? Talk to us.